Lion Foundation

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I was the lead designer of a complete overhaul of the Lion Foundation brand, helping the organisation to reflect
its role in supporting New Zealand communities.

The new identity revolved around a core concept of storytelling, communicating the real causes that benefited from the Lion Foundation's grants. Every application was used to tell these stories, even the backs of business cards as they proved to be the ideal platform for transferring stories directly. The whole identity was pulled together with documentary style photography by renowned New Zealand photographer John McDermott.

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Produced at Shine.
Auckland, New Zealand.